Google no longer looks only at keywords. It also looks at how fast your pages open, whether they stay still while loading and how they are built.

How we load data, deploy close to visitors and handle database connections so pages open fast.

Why more brands are leaving ready-made templates for careful headings, grids taken from newspapers and quiet details.

To avoid wasting your ad budget, send each ad to a page made for it, one that answers what the person was looking for.