Leaving ready-made templates behind
Many agency and software websites look alike. Some brands stand out with a layout inspired by printed newspapers.
Headings and text
Pairing a serif font for headings (for example Tiempos) with a plain font for body text (for example Inter) makes the page easy to read and the order of the levels easy to see.
Small details
A light grain, soft transitions and a reading progress bar make the page feel alive without getting in the reader's way.